Back in 1991, Jordan and Gatorade collaborated and marked history. Their ad has been one of the most iconic ones in the sports industry. In fact, Jordan had just left Coca Cola to partner up with Gatorade. They boosted their sales all around the U.S. by introducing their “Sports drink”, which was a new thing to a lot of people. The “Be Like Mike” collection will honor this iconic collaboration with a series of refreshing apparel and footwear models in Gatorade flavor colorways.